MHAW-Kindness-Header.jpg

Kindness Matters

Client: Mental Health Foundation

Agency: FLOW Creative

Role: Scriptwriting

UK charity the Mental Health Foundation helps people to thrive through understanding, protecting, and sustaining their mental health. This year, their theme for Mental Health Awareness Week was 'Kindness' – inviting everyone to remember the importance that being kind (to yourself and others) can play in our wellbeing.

 

Manchester-based creative studio Flow created this year's campaign look and feel, establishing a beautiful illustrated brand across animation, fundraising packs, reports and social media content.

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Flow commissioned me to write the script for the campaign animation, which was voiced by comedian Mark Watson and released to a very positive response during Mental Health Awareness week 2020. 

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© 2020 by Michelle Collier