Kampus marks the spot of a new city centre development from Capital and Centric. Working with The Neighbourhood, I helped develop the brand for this real melting pot of a development. We wanted to give a nod to the site's history, while bringing it up to date for the ever-changing modern city that is Manchester. It's all about bright colours, bold typography and an unashamedly northern personality.
I also put together the editorial strategy and copy for the microsite and print brochures, to appeal to likeminded collaborators in the residential, leisure and hotel sectors.
Brand development, content strategy, copywriting for print and web
Agency: The Neighbourhood
Client: Capital & Centric