NQXmas

Client: The Neighbourhood

Agency: The Neighbourhood

Role: Concept, creative production, street art painting, creative writing, social media campaign

NQXmas was a fun Christmas campaign that I devised and produced for The Neighbourhood. Created in collaboration with Out House, the aim was to spread Christmas cheer to our local neighbours in Manchester, and get them to share their festive photos with us.

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I creatively led the project, with our senior designer devising the final imagery. I got hands on creating laser cut templates and spray painting the mural on a couple of freezing cold Manchester mornings with just a snowman onesie to keep me warm (yes, that's me in the video!). To finish it off, I wrote a Dr Zeuss inspired poem, inviting passersby to share their snaps with us. The campaign generated thousands of likes, shares and photos on social media. I've shared a few of my favourites below.

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© 2020 by Michelle Collier