Client: BBC various, inc. iPlayer, BBC Music, Sport, News, CBBC, R&D, Arts, BBC at the Edinburgh Festivals, Crimewatch, Radio Drama and more.
Role: UX/UI writing, script writing, script editing, web copy, editorial content, creative strategy, conceptual creative, workshop design and delivery, service design, chatbot prototypes, and more!
In my role as a Senior Writer with the BBC's UX&D team, I worked with almost every BBC digital product team, from CBeebies to BBC Sports. During that time I conducted research with BBC at Edinburgh Festivals, prototyped radio experiences for deaf audiences, led chatbot prototyping workshops and was the lead writer/narrative designer for the BBC's first audience-facing augmented reality app (Civilisations AR)... among lots of other projects!
One team I regularly collaborated with was BBC iPlayer, working on all sorts from UI copy, to splash screens, to scriptwriting how-to videos. I also worked with the team behind the launch of BBC iPlayer Kids to refine the app's UI copy and user experience.
Another project I worked on while at the BBC was Get Playing – the BBC's home for amateur music making in the UK. During one summer, BBC Music invited their audience to pick up an instrument and get playing Bizet's Toreador for a chance to feature as part of the The Proms. I worked as a Senior Writer with the team to deliver the campaign website, where the audience could discover music for every skill level and instrument you can imagine, as well as tutorials and inspirational videos from the campaign's champions.