top of page

Creative Thinking app
Role
Scriptwriter, narrative designer, copywriter, content designer
Client
British Council
Creative studio
Flow
Project categories
Mobile app, interactive storytelling, learning
About the project
With this educational app from the British Council, teachers around the world can encourage creative thinking in their classrooms by moving through an interactive story.
As a potentially complex branching narrative (choose your own adventure style), the challenge was to keep it simple but characterful. Flow brought me in to shape the narrative design, script the animations and voiceover content, and write all in-app copy. All the while developing a friendly and reassuring tone of voice to complement the playful visual style.
The app was initially rolled out with teachers in India before launching worldwide.
Example in-app content
Choose your own adventure content, classroom story, learning activities, VO script




bottom of page