top of page
FLOW_british-council-01.jpg

Creative Thinking app

Role

Scriptwriter, narrative designer, copywriter, content designer

Client

British Council

Creative studio

Flow

Project categories

Mobile app, interactive storytelling, learning

About the project

With this educational app from the British Council, teachers around the world can encourage creative thinking in their classrooms by moving through an interactive story.

As a potentially complex branching narrative (choose your own adventure style), the challenge was to keep it simple but characterful. Flow brought me in to shape the narrative design, script the animations and voiceover content, and write all in-app copy. All the while developing a friendly and reassuring tone of voice to complement the playful visual style.

 

The app was initially rolled out with teachers in India before launching worldwide.

Example in-app content

Choose your own adventure content, classroom story, learning activities, VO script

bottom of page