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British Council's 'Creative Thinking' app

Client: British Council

Agency: Flow Creative

Role: branching narrative design, scriptwriting for voiceover, app content writing, tone of voice development, UX/UI copy

With this educational app from the British Council, teachers around the world can encourage creative thinking in their classrooms by moving through an interactive story.

As a potentially complex branching narrative (choose your own adventure style), the challenge was to keep it simple but characterful. Flow brought me in to shape the narrative design, script the animations and voiceover content, and write all in-app copy. All the while developing a friendly and reassuring tone of voice to complement the playful visual style.


The app was initially rolled out with teachers in India before launching worldwide.

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