
CRACT!
Role
Copywriter, play tester
Client
National History Museum of Utah
Creative studio
ThoughtDen
Project categories
Games, museum learning & engagement
About the project
...the slightly silly but surprisingly useful card game for critical thinking and creative action.
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Developed by ThoughtDen with the Natural History Museum of Utah, CRACT! gets teenagers talking about climate change in a playful, productive, non-scary(!) way.
ThoughtDen brought me in to join a handful of play testing sessions to help shape the gameplay. I then came on board to write copy for various game prototypes – including the final card deck and box copy.​
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On the cards you'll find a variety of problem scenarios, prompts to spark creative ideas and solutions, and challenges to stretch your idea even further. ​To find out more about the game, here's a short 'How to play' video.
Card box & deck
Deck of cards, playful learning toolkit


And just for fun, here are some lines that were a little too silly to make the cut…
Business Cat says this is bad for stonks!
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Mercury is in retrograde. Misfortune. Misfortune everywhere!
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Zucchini apocalypse – everybody run!!!