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Hull Museums & Gallery

Role

Digital producer, content designer, creative copywriter, UX consultant

Client

Hull Museums & Gallery

Creative studio

Hull Culture & Leisure,
Fred Marketing

Project categories

Website, arts & culture

About the project

Hull Museums & Gallery commissioned me to help develop a new, audience-friendly website in line with their new visual branding. The project consisted of an umbrella site for their whole cultural offer, along with eight sub-sites for each of their venues across the city centre.

I was the creative content lead across this ambitious project, collaborating with key stakeholders in marketing, curatorial, learning, design and customer service to deliver the website.

Example web pages

Content design, content strategy, web copy, editorial content, creative lead

More info

This was a complex, multifacted project in which I:

  • Ran workshops to develop the brand tone of voice, scope website requirements and audience needs, and shape the overall site map and user experience.
     

  •  Conducted a full content and design audit of the existing site.
     

  • Developed key page templates, user flows and a custom features list based on audience needs and team requirements.
     

  • Developed a detailed content plan and managed a complex content pipeline involving multiple subject experts and contributors.
     

  • Wrote copy for c. 150 web pages – including venue info, local history and curated collections content.
     

  • Managed user testing feedback and website iterations.

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