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Kindness Matters

Client: Mental Health Foundation

Agency: Flow Creative

Role: Scriptwriting

Awards: Best Creative Campaign (MPA Awards), Silver Rose for Best Online Advert or Campaign (The Drum Awards)

Shortlisted: UK Agency Awards, UK Content Awards (Best Charity Campaign and Best Integrated Campaign)

UK charity the Mental Health Foundation helps people to thrive through understanding, protecting, and sustaining their mental health. This year, their theme for Mental Health Awareness Week was 'Kindness' – inviting everyone to remember the importance that being kind (to yourself and others) can play in our wellbeing.


Manchester-based creative studio Flow created the award-winning 2020 campaign look and feel, establishing a beautiful illustrated brand across animation, fundraising packs, reports and social media content.

Flow commissioned me to write the script for the campaign animation, which was voiced by comedian Mark Watson and released to a very positive response during Mental Health Awareness week 2020. 

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