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SPOTacular
Role
Scriptwriter
Client
BBC Children in Need
Creative studio
Flow
Project categories
Animation, moving image, charitable campaign
About the project
I wrote the script for SPOTacular, a BBC Children in Need campaign animation created by Flow,.
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The brief was to create a friendly, poetic and empowering script that could appeal to BBC Children in Need's broad audience base. The story needed to capture the challenges young people face right now, the amazing work that local and national charities do to support those young people, and the many ways people can get 'SPOTacular' to help raise funds.
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The animation ran for a couple of years, requiring script edits to keep content up to date.
SPOTacular – full-length animation
Campaign animation, social media cutdowns
"We've worked with Michelle many times on a range of animated film projects, primarily for charities and NGOs. The scripts are always carefully considered and beautifully crafted. There is nobody I would trust more with a challenging message, or a subject matter that requires nuanced handling. Michelle always puts the time into learning about the issue, immersing herself in the culture and challenges of the organisation, ensuring the message is delivered with clarity, authenticity and genuine warmth. I can't recommend working with Michelle enough, her involvement in any creative project will elevate it to a higher level."
Karl Doran, Founder & Creative Director, Flow
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