This is Paddington

Client: The Paddington Partnership

Agency: The Neighbourhood

Role: narrative design, interactive storytelling, content strategy, editorial writing, web copy

This is Paddington is a website created for the Paddington Partnership by The Neighbourhood. As Head of Story, I worked with the team to craft a content strategy for the website, allowing users to navigate from local events and news, to more in-depth stories and information about the area. In addition to creating launch copy, I created content templates for the client to allow them to create and maintain new content with ease.

For launch, I wrote The Story of Paddington, an interactive story spanning the vast history of this iconic London development. The project involved a lot of reading and research, capturing and distilling key stories from multiple websites and print documents into one simple-yet-engaging interactive narrative.