This is Paddington

Client: The Paddington Partnership

Agency: The Neighbourhood

Content strategy, editorial, web copy

This is Paddington is a website created for the Paddington Partnership by The Neighbourhood. As Head of Story, I worked with the team to craft a content strategy for the website, allowing users to navigate from local events and news, to more in-depth stories and information about the area. In addition to creating launch copy, I created content templates for the client to allow them to create and maintain new content with ease.

​

For launch, I wrote The Story of Paddington, an interactive story spanning the vast history of this iconic London development. The project involved capturing key stories from multiple websites and print documents into one simple yet engaging narrative.