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150 years of Together Trust

Role

Scriptwriter, creative consultant, content writer, copywriter

Client

Together Trust

Creative studio

Flow (animation)
Creative Concern (web)

Project categories

Animation, charity campaign, website, content design

About the project

Together Trust is one of the North West’s leading disability charities, providing life-changing care and support for thousands of children and young people each year.

 

As part of the 150 year celebrations, I was commissioned to help shape their new website as well as write three short animation scripts to tell the story of their brand, their community services and some of the young people they support.

About Together Trust

Ashcroft School

Community Support

Website

When it came to the website, I conducted interviews with a number of teams and department heads to really get under the skin of their key messages and understand each of their unique audiences.

 

I then devised user-friendly page templates, advised on content design across the website and wrote core copy for the website launch (x 50+ key pages).

The social care landscape can be incredibly complex and frustrating to navigate. So, it was crucial to make sure the content feels clear, straightforward and accessible to everyone the Together Trust supports across their different services.

"We commissioned Michelle to develop the content for our new website which we launched in time for our 150th birthday. Michelle developed accessible page templates and drafted copy for around 50 pages, bringing her in-depth knowledge of user research and content design to assist our team. As part of the brief she interviewed senior leaders and service managers to understand their key messages and audiences so that our website could deliver its strategic aims. Michelle also worked with Flow Creative to develop the scripts for 3 brand animations to be launched with our website. Along with being a highly skilled, strategic storyteller and copywriter, Michelle was a real pleasure to work with and I highly recommend her for any of your copy or content needs."

Ali Gunn, Comms & Campaign Manager, Together Trust

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