In early 2018, the BBC brought classic TV show Civilisations back to life on BBC Two. Covering over 5,000 artifacts from human history, the show tells the story of different Civilisations across time through the objects and artworks they made.

The BBC Civilisations AR app accompanied the show, offering viewers the opportunity to discover and explore a whole world of cultural objects in their own home through the magic of augmented reality. The app allows users to “place” objects in their environment via the device’s camera. They can then use a magic spotlight to hunt for hidden hotspots that reveal the object’s story.

 

BBC R&D along with Nexus Studios designed and developed the app, with around 30 UK-based museums and galleries submitting artifacts for inclusion. I worked with the team to develop the app tone of voice and content strategy. I also created and edited UI copy, VO scripts and artifact stories.

Find out more and download the app >

Role: Scriptwriting, app content writing, UX/UI copy, content strategy, tone of voice development

Agency: Nexus Studios

Client: BBC R&D, BBC Arts

BBC Civilisations AR

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© 2020 by Michelle Collier